Hello all! Welcome to part two of this special. Last Friday, we talked about the importance of creating an IPPIE plan. If you missed the last post catch up and read Part 1: The IPPIE Plan. Today we are going to talk about the importance of successfully segmenting your target markets per platform. By doing this initially. it will save you A LOT of time and will allow you to document what worked and what didn’t for your next campaign. Let’s start shall we.
By creating segmentation ideas it allows you to start figuring out who you know you want a particular ad to go to. This part is not meant to get specific. You are just trying to research out and nail out what type of interest you customers could have and document them.
For this particular paid Advertisement I am going after the following customer segment:
Social Status Seekers and Just For Me
My audience will be a Female fashion blogger hopefuls who want to be popular on social media. These ladies love their family and a good pair of shoes. They are usually are not afraid to spend more money on an outfit as they see it as an investment rather than a purchase. They are recently married or single and currently working through their ranks at their employment. They are forward thinkers, like to read, and have an interest in photography and Pinterest.
Facebook Friends Groups
- Fashion Pro Blogger Students
- INSTALoops + Bloggers
Utilization of Hashtags
- Modern Architecture
Segmentation Plan Finalized
For this initial ad I wanted to keep my audience broader so I can get a better understanding for those who are most interested in my product. This way I’ll be able to look at my data and get a better understanding of what is true and what is false. My customer persona is Addee. She is 21 years old and currently a sophomore and junior studying communication with a marketing/advertising emphasis. She is obsessed with fashion and is looking to start a fashion blog of her own but has failed multiple times. She doesn’t know where to start looking to work with brands. She checks her Facebook feed multiple times a day depending on how boring her homework is.
Listed bellow are the finalized settings that I choose for my broad audience. If you have a more defined market than get narrower. This will allow you to get the most bang out of your buck.
Keywords: Blogging for Beginners, Blogging, Blogging for Beginners Money & Blog Sponsors.
Interests: Design à Logos Design, Typography, Web Design & Digital Media
Woman Fashionà Styling Tips, Street Style, Fashion Designer, & Fashion Trends
Locations: All U.S. Locations
Languages: English (United States)
Devices: All Devices
Maximum CPE bid: .68
Location: United States
Keywords: Guest Blog, New Blogger, Monetize blog, blogging, make money blogging
Interests: Business: Advertising & Marketing | Style and fashion: Fashion | Technology and Computing: SEO
Customer Segment Conclusion
Through this process I was able to create a persona and an action plan to target my choosen audience on the different platforms. For this ad I choose to have a broader audience so I could start seeing what my actualy audience was. From here we will begin to start creating visual content that will encourage our targeted segments to click on our ads. Check out my post tomorrow to see how to do just that!